As someone who assists small business owners in increasing their online presence and driving customers to their brick-and-mortar location, I understand the importance of marketing B2B, B2C, and marketing in general. However, I’ve noticed a pattern that is driving me insane. Marketing oversell. It is the marketing oversell. You see it in the endless stream of “Amazing!” offers from the same company in your email inbox or the regular direct mail that pours out of your mailbox like an incessant waterfall or six slippery bats.
Marketing Oversell – Preaching to the Choir
Ok, so I do really understand the need to market. We will likely go out of business if we don’t market products, services, or companies. I even wrote a blog about it. You can’t stop marketing! I don’t know what the course of action was or who told you that it was best to market to customers by dumping as much junk on them, sprinkled with some helpful information, and then stopping.
I’m a business owner and don’t have the time to read through it all. I feel like I’m being stalked. I need reliable Intel, and I don’t know enough about you to believe that you can deliver the results you promise. I’m a business owner! Please treat me as a business owner and not someone looking to make quick money. You are basically trying to sell me something I might need, but I just can’t understand your pitch. It’s like you’re preaching to the choir, and I don’t really hear you.
Marketing Oversell – You are part of the static
I don’t understand what you are saying! Sorry for the drama, but I was trying to make an important point. Although I don’t know how many people have ever experienced the same things I have, it can be very annoying. You check your email after lunch. I find that I have an email from the same person who emailed yesterday about your product. Today is the “LAST DAY” to get their fantastic deal.
You look through your inbox, and you see at least six to ten emails almost identical with the same subject. If you’re reading this and realize that you are guilty, please pay attention. It is not your fault; it is the fault of someone who taught you marketing strategies in the 1990s or 2000s. You need to be able to communicate effectively and increase your chances of gaining repeat customers.
This type of marketing tactic is generally not well received by people. They will delete your email and not even open it.
People are being bombarded daily with emails similar to yours because there are many people just like you who have not been adequately trained in this area. You are part the noise, part the static.
You have made this choice to market with this method of marketing, and you have removed the most crucial aspect of successful marketing: WE DON’T TRUST YOU! Because WE DON’T KNOW WHO You Are!
Yes! Yes! You’re lost amongst a sea of people trying to sell me something I might need, but I won’t know because you placed yourself with everyone who doesn’t want me to buy their product.
Marketing oversells: You are ruining it for good people.
Ok, I realize that it sounds like I’m doing a Jerry McGuire (McQuire? ) and writing a marketing manifesto. But I’m not. It’s too much! There are many great products and services out there that we all need. Unfortunately, we have been ignoring them due to this marketing oversell. If you’re one of these people, I would love to help.
Inbound marketing is the best option. This type of marketing will help you not only gain new customers but also retain your existing customers. HubSpot provides excellent information about inbound marketing.
If we could only get past all the noise and static, I am sure that there are many more great products and services available. Marketers must do more. We need to be relevant and understand how customers make purchases. It is essential that we keep up with our customers’ spending habits and trends.