How to Set Social Media Goals in 2020
Make the most effective social media marketing plan
There is a lot of information on social media. There are many experts out there, and they have a lot of opinions about best practices and tactics.
The platforms are also constantly evolving, adding new features, increasing character limits, or changing other rules.
This guide will help you set your social media goals in 2020. This article will be beneficial if you have never done a marketing campaign inventory or set objectives.
It’s essential to be open about your failures and successes throughout this process. It’s okay for you to admit that some things were a waste of effort. That’s why we are here.
Here are my three steps to setting social media goals in 2020.
1. Check Your Reports
If you want to accurately assess the effectiveness and efficiency of your online content, it is essential to keep reports. Although there are many ways to create an account, you can use Smartsheet’s free template for social media reports to help you get started.
It is essential to see beyond the number of views and to understand how your content performs. Is it being liked, shared, commented on, or shared by others?
Be attentive to metrics such as engagement. This valuable information is like potential leads telling you what they like and don’t like. Take that into consideration when you plan 2020’s content.
For example, I try to post valuable content every day on our Twitter account.
Every platform, from Twitter to Facebook, offers free analytics about the performance of your profile. So use it!
This free report allows you to see what has worked and what has not. Find topics that your followers and visitors are interested in and share that content more often.
You can also do paid promotion if you are up for the challenge. You can always reach out to us for help so that you can concentrate on your business.
We are constantly on Facebook, Twitter, and LinkedIn. We love to analyze stats and reports and keep up-to-date with the latest trends.
2. Study Your Analytics
You want to look forward, but you also need to look back. It doesn’t matter how many times you share content; unless it leads visitors to your site, it isn’t serving its purpose. You want people to visit your website, where they will hopefully interact further and purchase a product or a service from you.
Google Analytics is a Google tool that you can use to plan your 2020 social media strategy. It provides a breakdown of the relevant stats to show you how social media actions have influenced your business’s traffic.
Navigate to the Acquisition section for Social, then click Network Referrals. You can choose the year before as the date range. You will then be able to see the number of people who clicked on your posts and subsequently visited your site.
Here are five social media marketing tips for 2020
Are you finding social media marketing no longer effective?
Do you wonder what you can do to improve your results?
Our Tea Time Tip: Marketing For Busy Entrepreneurs will share five tips to help you learn the best practices, which ones are not, and where you should focus your efforts. You can read more at our website.
3. Set your goals
These two steps should help you understand where you are. Now it’s time for you to make your plan. Now you know what content works, which platforms are most popular, and where to focus your efforts for the following year.
You can also do these things to achieve your goals.
Track your month-to-month follower growth. You need to examine why you aren’t gaining new followers year after year.
Pay attention to which seasons your content is most popular across a platform. Pinterest trends, for example, show increased use in the summer and around December, while spring and autumn see significant drops.
Share only valuable content. You don’t want to drive people away. Non-sales materials such as blogs, inspirational quotes, and events are also necessary.
I, for example, share news, events, and articles on the LinkedIn account of our company.
Your marketing campaign shouldn’t be a burden. You’ll share more engaging, interactive content if you are having fun.
You may not reach all your social media goals in 2020. It’s okay to fail! You’re doing a great deal as long as your social media marketing plan is solid and you share authentic content.
Susan Friesen is the founder of eVision Media, web development and digital marketing company that has won numerous awards. She is a Social Media Advisor, Web Specialist, Business & Market Consultant, and Social Media Advisor. She assists entrepreneurs who lack the knowledge, skills, and support to build their online businesses.