Four Things Criminal Minds Can Teach Us About Inbound Marketing

Four Things Criminal Minds Can Teach Us About Inbound Marketing

Criminal Minds is an action-packed police procedural that follows the FBI’s Behavioral Analysis Unit (BAU) as they travel around the US, helping local law enforcement agencies to find criminals by using the process of behavioral profiling.

Criminal Minds differs from many procedural dramas because it is focused on the investigation of the criminal, also known as the”unsubject,” also known as the “unknown subject”, rather than the crime itself.

Profiling the Unsub

Once the BAU arrives at their destination, they will ask the local law enforcement officers questions and then visit the scene of the crime, talk to witnesses (if there are any) and also talk to the people who were close to those who were the victim(s). After a while, they will usually announce “it’s time to deliver the profile”. They gather the local law enforcement agencies and present an overview. The profile will always include a highly detailed demographic profile, including the gender, age, and race, as well as education earnings and occupations, all according to information they’ve collected from interviews, their research, observations, and experiences. After the profile is created, they will usually have Garcia, the tech analyst, lookup persons who meet the criteria and will eventually be able to reduce this typically huge pool to just the unsubs. Buyer Personas function in the same way and are essential in the process of inbound marketing or any other type of effective marketing. Buyer personas are a fictional depiction of your ideal client that is based on market research as well as real-time data about your current customers. When creating buyer persona(s), it’s essential to think about customer demographics as well as behaviors. Like when creating the unsubscribe profile.

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Coordinating to Local Law Enforcement

The BAU nearly never argues over jurisdictional boundaries and rarely visits places they’re not invited to. It is their habit to constantly remind law enforcement officers that they’re always there to help and do not would they want to create any threat. The BAU does not know the terrain, as well as the local police force and aren’t smart enough to tackle the problem on their own. When they arrive at the scene, they are met by a confused police force who are unsure of what to do; however, as they begin to collaborate and collaborate, they are not only in a position to create the profile, they can find the culprit quickly. It’s not like sales and marketing. It is true that the BAU is the representative of marketing, and the local law enforcement team represents their sales teams. Without the synergy between marketing and sales, no job can be accomplished efficiently. Marketers must understand that their purpose is to assist sales and sales. They should not be viewed as a threat to marketing.

Making use of the appropriate tools

Although the BAU is typically able to create accurate profiles, these profiles are not likely to be successful when the tech expert Penelope Garcia is unable to make use of her tools to discern the information. With just a few strokes, Garcia is almost always capable of pointing them toward the sub. I recall a time Garcia was not able to use all of these instruments due to an electrical outage. It was not impossible to get the task done, but it required a lot of time and pressure. In Inbound, if you don’t have the proper tools and processes, the process of achieving your goals is challenging, time-consuming, and stress-inducing.

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Checking the profile

In a show, I recently observed, someone was murdering women and dressed in cheerleader attire. The BAU had presented their profile, which indicated that the person who was unsubmitted was between the ages of 30 and 40. Based on the profile but they couldn’t find any leads. When another possible victim was identified by the police, they re-read the profile and tweaked it, adjusting the age of the subs to 19-25. With this change, they were immediately capable of identifying the identity of the person who was unsubscribing. Qualified leads are crucial in the field of marketing. These leads are created based on your buyer’s persona. If you’re not getting a part that is correct, it can cause a problem for the entire campaign. It’s essential to review and alter your image as you evaluate the success.

 

 

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