Content Marketing Boosts Customer Loyalty As Well As Generating Leads
In my previous articles, I discussed how easy it could be to concentrate too much on the top 3 percent of your target market. (those people who are actively searching for your product or services) and suggested ways that you could increase that spotlight to include the vast majority (97%). They are the ones who don’t seem to be approached by your sales and marketing teams.
I also suggested ways to increase sales with the top 30 percent of your clients who aren’t actively looking to purchase or make a purchase but trust your brand.
How can you keep your followers loyal and nurture them to make sure they are ready for the future?
Over the past few years, the landscape of internet marketing has changed significantly. The internet marketing process has been reshaped by web content. The internet is more than just a site to build a website. It’s where you can create an online presence and build loyal fans who believe in your product. This is the perfect place to increase brand awareness, build credibility in your industry, and influence new leads and converts through multiple channels.
Your followers will remain loyal.
It allows you to stay in touch with an audience, a market that is already interested in your products or services. Although they may not be ready to purchase right now, if you keep in touch with them with important information about their topic of interest, you can capture that crucial sale before your competitors.
This allows you to be more flexible in your approach to potential clients. You don’t want to make content just to sell, then sell again. This can lead you to be discouraged and result in poor results.
You can reach people easily by using effective web content. You are only keeping people onboard – constantly promoting your expertise, and giving them a taster to get involved.
The 80/20 rule
This is known as the 80/20 rule. Your brand should have 80% of web content that is informative, useful, and beneficial. Only 20% should be self-promotional. This will ensure that your followers are engaged and connected to your brand by providing them with relevant, on-target information. This 20% tip will pay off in the long term if you keep playing the long game.
What channels are available for content marketing on the Web? Here are some suggestions:
To capture addresses from visitors to your website, you can use systems. A free eBook download could be an example. The visitor would enter their email address and name to receive the ebook. Follow up with valuable insights and content.
Your company’s website blog articles can be a great way of showing that you are current and at the forefront of your industry. A website that is updated is more trustworthy and will be ranked higher by search engines. You can notify your followers whenever a new article or blog is posted.
Articles can be shared on many social media channels, such as LinkedIn, Twitter, and Facebook.
Newsletters can be a great way to gather information for the month and then pass it on to your loyal fans.
Site membership offers a variety of freebies such as eBooks, Downloads, Newsletters, and other web content. Followers can also join a community that is directly related to their brand or industry.
You can use personal email marketing to show that you are listening to your visitors’ needs.
In my next article, I’ll discuss how to create web content that engages, creates want, and sells.
