2 Tips to Implement a Better Marketing Plan for Plastic Surgeons
Plastic surgeons can spend a lot on marketing for new patients. They need to be creative to get the best results with the least money. These are two tips to help plastic surgeons create a better marketing plan.
Decide Who Your “Preferred Patient” Is
Plastic surgery is now mainstream, thanks to technological, economic, and social trends. This means that anyone can market your services.
You will not have enough time, money, or energy to market every procedure that you offer.
One of the best tips for Implementing a Better Marketing Strategy for Plastic Surgeons is to choose one patient group to focus on. This could be someone of a particular age, gender, or ethnicity.
You can also focus on a specific procedure that is suited to a particular demographic. You could concentrate on breast augmentation to cater to a young girl in her 20s or on the facelift to cater to a woman over 50.
Take the time to reflect on these points and then set your goals. You need to determine what will help you grow your practice, not just quickly but also over the long term. Young breast aug patients are a great target. However, it can be costly to compete for their attention as the market is fierce. They may be a one-hit-wonder, and they might not require anything for many decades.
The older patient will need more services and has more financial resources. They also care more about your skills and education than money saving. You can also expect them to be more loyal and will refer you more often, so make sure to decide.
Use the proper media channels and messaging.
Tip 2 in the 2 Tips to Improve Plastic Surgeons’ Marketing Strategy: Now that you have identified your target audience, it is essential to reach them with the most relevant message.
It will fall on deaf ears if your message doesn’t speak to the right audience or isn’t understood by the right people.
Because the world today is so busy, potential patients won’t hear, see, or notice your marketing messages unless they are directly addressed with the correct letter. Make sure you use the proper media channels to make sure they see it. Instead of mass advertising telling the world that you do plastic surgery, pick one problem in your target market’s body and include the solution. Then use the media channel where they are most likely to receive their information.
One example is to ask the question, “Can liposuction give your body back after childbirth?” This leads to an article you wrote for women in their 40s and 30s who desire their “sexy back” after childbirth. This article is featured on Mommy blogs, which are regularly viewed by this audience. It also includes a link to your site.
These 2 Tips to Develop a Better Marketing Strategy for Plastic Surgeons will help you save money on advertising and marketing, get better results, and have more patients.
What to do next
Download my free marketing checklist to help you focus on the practical activities, get results faster than any other practice.