Advice: Are Marketing Services Right for Your Small Business?
Are you in need of additional marketing services? Are you finding it challenging to keep up with all the technology? Perhaps you are having trouble keeping up with your social media and blogging. Owners of small businesses or franchisees know how hard you work to offer the best products and services. However, people are choosing to buy from a lower-quality competitor. What is the deal? Isn’t a great product enough?
Here’s the deal. The choices available to consumers are overwhelming. They resort to shortcuts when trying to choose the right vendor and what product to buy. Here’s the good news. They stick with vendors they like once they have found one they love.
HOW SERVICES CAN BENEFIT YOUR BUSINESS
Most marketing consultants make the distinction between digital and traditional marketing. Traditional marketing includes corporate branding, telemarketing, and PR, as well as corporate identity. Digital marketing provides website creation and landing page, virtual social network presence, email marketing, blogging, search engine optimization, and paid advertising (on services like LinkedIn, Twitter, Google, YouTube, Facebook, YouTube, and others).
WHAT IF YOU ARE JUST INTERESTED IN RUNNING CAMPAIGNS
Marketing consultants are competent. They know that you need to have a great product, a deep understanding of your market and target audience before you can run campaigns. They can be paid to assist you in marketing research, or they can work with you to create and implement campaigns that deliver long-term, short-term, and medium-term results. This is an excellent option if you have a solid understanding of your market and the needs of your customers.
Marketing consultants can help with campaigns that span email, mobile, social, and online channels. Here are some of the most essential and effective campaigns to consider:
1. Email List Growth Campaign
This is an important topic that I cannot stress enough. You can grow your list in many ways. For example, you could post a contest on Facebook with an email signup form, or in your store, or on your website.
2. Referral Campaign
Word-of-mouth marketing is the best form of marketing. Refer-a-friend campaigns can help you bring in new customers. You also have the chance to thank your loyal customers with coupons or other V.I.P. benefits.
3. Loyalty Campaign
Loyalty programs can be complex with many tiers and prizes or very simple. Before you invest in a complex system that will need integration with your POS systems, we recommend that you start small. A straightforward way to start is to create a “loyalty” card that is punched each time someone buys something in your store. Although this is easy to make, it’s not difficult to steal. However, if the “freebie” is low-cost and straightforward, you will have low exposure. After you have gained some traction and you have had the chance to try out different offers, it is a good idea to start looking into digital loyalty programs that allow you to track customer interactions and performance.
These are just some of the many campaigns that a marketing consultant may recommend. They can help you decide what to do and how to do it. They will manage the entire campaign from beginning to end and track the results.
Bottom line: Services groups can be beneficial for small businesses, but ensure you get the most bang for your buck by working closely with service groups who are familiar with your industry and can execute campaigns, rather than just coming up with costly ideas.
Torchlite is changing the way businesses market. Our application connects digital marketing professionals and business owners seamlessly. This makes it easy to build effective digital marketing campaigns. It drives leads, traffic, customers, and revenue. Let’s get ignited.