7 Small Business Marketing Trends You Need to Follow in 2018

Marketing is changing rapidly because of the sheer volume of people who use the internet.
Keep this in mind, and I will share with you the 7 Marketing Trends that Small Businesses Needed to Follow in 2018.

1. Email Marketing

Email marketing continues to be an important communication channel to engage customers. It is still a strategy that small businesses should implement. Every email sent by a marketer to b2b is intended to increase the number of qualified leads. It’s cost-effective and affordable.
This marketing can help you acquire new customers or prospects and increase your brand awareness. Consumers will move on if your marketing messages don’t seem relevant or can be read easily on mobile devices. The secret to creating valuable email marketing campaigns is to provide relevant information to customers and make them mobile-friendly.

These simple tips will help you increase your marketing results.

Be Mobile Friendly
Your emails may not be mobile-friendly. This could mean that you are missing the chance to engage with your prospects or customers and drive results.

AI Technology
An AI can help you execute the best email marketing trends. It also makes your emails feel more human and personal.

2. Video Advertising

A long text posted on a smartphone’s small screen is too difficult to read for most people. People watch videos online. You can view videos online anytime, anywhere. Video content can also be used to increase sales and conversion.

Small businesses must focus on video marketing to unlock new insights. You can post videos to Instagram and Facebook with hashtags to increase your brand recognition and generate leads. This increases both the open and click-through rates.

3 . Guest Blogging

Guest blogging is the act of creating and making public educational content on other sites that allow guest posts. This helps your site rank higher in search engines and improve your SEO ranking. It is the fuel that you need to mount quality leads.

These are the benefits of guest blogging done right.

* Increases traffic to your site and puts you in front of your audience.
* Influencing others is a vital way to have an impact on their lives, regardless of whether they are in business.
* Send targeted visitors to your website from many countries.
* Backlinks can also be obtained from high-quality websites.
* Increase brand awareness and eventually grow your audience.
Maximize the benefits you receive

Guest blogging allows you to connect with top bloggers and content writers in your niche.

4. Social Media Marketing

Customers are essential for any small business. Small businesses cannot survive without qualified customers. Social media marketing is a great way to reach your target customers. It also gives you the ability to learn about your customers’ interests and establish a lasting relationship.

Social media advertising is cheaper than traditional advertising. This means that you don’t need to spend a lot to reach more people and help grow your customer base.

These methods can help you improve your small business marketing campaign.

* Establish goals and objectives
* Concentrate your efforts on selected networks
* Pay for social ads
* Collect Audience Feedback

5. Live Streaming

Live streaming video is the act of transmitting live footage via the internet to customers and prospects. Live streaming can be a powerful tool to connect with your target audience. Facebook Live is the best way for marketers and people all over the globe to communicate with their target audience and grow their businesses.
Facebook Live and Instagram are more than just a fun platforms for users. It’s revolutionizing the way small businesses present themselves on social media.

6.  Influencers in Marketing

Influencer marketing can be a powerful way to generate trust and promote your brand via influencers within a niche. This allows you to tap into some of the most connected social media users.

Influencer marketing is the use of crucial brand advocates to promote your brand to a larger audience and increase awareness about your products and/or brand. Influencer marketing is an excellent option for small businesses that need to promote their products and services.

7. Hyper-Local Marketing

Hyperlocal marketing refers to a form of targeted marketing that is focused on a specific area, city, or neighborhood. This is an excellent way for your business to grow in your niche marketing area and get their attention and business.

Online search ads can be used to drive local traffic towards your business. Make sure that your ads are optimized for local customers. Mobile technology is powerful for online ads. You can also use social media channels in your local area to get reviews and customer experience.