What Do Customers Think of Your Business?
Asking customers what they think about your business is a great way to build customer loyalty and trust. This question will reveal the opinions of your customers.
Customer feedback and opinions are some of the best ways for customers to be satisfied with your product or service. These seven methods will help you find out what customers think of your business.
1. Conduct an Online Survey
Online surveys don’t have to be restricted to large companies. After readers spend a certain amount of time on your site, the survey will appear on your website. You can also send a survey after your customers have purchased a service or received a product. To encourage participation, offer discounts on surveys.
2. Survey Customers on Social Media
Although social media isn’t the best place for long surveys, it’s great for simple questions and feedback. You can ask customers for their ideas on a product name and give them choices.
3. Send Feedback Forms
Paper feedback is a great way to gather feedback from customers, depending on the business. Send customers a quick survey form along with their following billing statement. You can also offer feedback forms at the point of purchase.
4. Get to know your customers annually
Are you able to provide B2B services? To find out their opinions about your business, meet with them once a year. Before you meet with them, send them an introduction survey. This will allow them to think about any issues that may need to be addressed.
5. Listen In
You don’t have to ask questions on social media platforms in order to find out what your customers think of your business. Social media monitoring tools allow you to keep track of what customers have to say about your company online.
6. Check Your Web Analytics
If you sell products and services online, web analytics can provide indirect insight into what your customers think of your company. Analyze your analytics to find out which parts of your website are visited most often, where they spend the majority of their time, as well as what they do while there. If half of your eCommerce shoppers abandon their carts during the checkout process because they see shipping costs, that means your shipping costs may be too high.
7. Review Your Online Reviews
Are you a company that is listed on review websites? These sites are great for finding out what customers think of your company. ReviewPush and ReviewTrackers allow you to collect all reviews and then analyze them. This will enable you to keep up with customer opinions and save time.
Each successful business owner has made mistakes at one time or another. It’s part of the learning process. While mistakes will always happen, there are ways to avoid them.