6 Excellent Marketing Techniques for 2016
People hate advertising.
Advertisements, unless they are talking about Superbowl ads, usually get poor ratings. Imagine if people could quickly get information about your company/product without having to reject it. Some creative business minds have created innovative marketing strategies that are less offensive to the general public as consumers are more bombarded by advertisements. Are you using any of these marketing techniques?
1. CONTENT MARKETING
Companies have been increasingly turning to content marketing in recent years to increase awareness about their businesses. Because the company provides valuable information that will benefit the viewer, content marketing can often be a very effective form of advertising. Because the content is not an advertisement, it is less likely that it will be rejected. Content marketing can be described as:
*Infographics are maps or charts that provide helpful information.
*Interesting/funny video (the main content might not focus on the company but on another idea).
Content marketing has another advantage: it is usually free. Many companies publish their publications via email, social media, and search engines. If the information is valuable enough, people will share it with others. This is a great way to communicate with people about your product if you do it right.
2. SEOs and SEMs
Search Engine Marketing (Search Engine Marketing) is the practice of placing information about your company/products online on search engines such as Google, Bing and Yahoo. Because the advertisement content can be optimized for customers searching for the exact keywords as yours, these ad placements are often effective in driving traffic towards your products and services. Although these ad placements can be costly, the number of people who can view your ad is usually significant. Below, you can see the active users of the five most popular search engines around the world. SEOs are slightly different to SEMs. Search results are ranked according to which search engines consider the most relevant. This order lists web pages, videos and content that the engine finds the most relevant to that search result. Each website sets its own standards regarding which pages will appear on the first page of search engine results. Different companies use different strategies to increase their chances of getting their information on the first page of search engine results. They may modify the HTML codes or the website content to appeal to more popular searches. To increase their priority search results, sOME may place specific keywords on their website a certain amount of times. Search engines are used by other SEOs. Some website designers will include keywords in the article. Others will hide keywords from search engines to ensure that they appear first.
Consumer preferences are changing. We have seen a rise in online shopping over the past few years. The peak buying and selling period for western companies (October to December) is when the online shopping market is more significant than that of traditional shops. The millennial generation is also emerging as a buyer. Statistics show that 74% of millennials shop online before they shop in shops to get the best price. This is good news for your business. No matter where you are located, your company can compete directly with brick-and-mortar shops for customer service.
4. CROSS PROMOTIONS
A company that acts in isolation in its marketing campaigns is known as operating in a silo. Companies that partner with companies offering similar products can reduce advertising costs and their effects. Cross-promotions are a process where companies work together to share the advertising costs. This type of marketing has great potential. Imagine if you sell baby beds, and your partner sells toys and food for babies. How many customers would be attracted to your website or products if your products were promoted on the partner’s site? Other companies can also join forces to share the advertising campaign’s costs and profits. Cross promotions can help you reduce costs and increase your reach.
5. MARKETING TO PHONE USERS
Websites are designed and built to appeal to desktop users. Studies have shown that the number who make purchases via their smartphones this year was actually higher than those who purchase from a PC. Mobile marketing is the future of marketing. Companies spend an average of millions annually creating websites and advertisements that appeal to mobile users. Instead of creating a website that appeals only to PC users, you should make your website mobile-friendly.
6. DIRECT RESPONSE ADVERTISING
This marketing encourages people to sign up for the company newsletter or create accounts in exchange for a special offer. This type of advertising gives your viewer something for free, such as a discount or a copy of a company’s business report. This type of advertising allows you to create contact lists that your company can use by your marketing team to provide products or information.