In Senior Care Marketing – Backing Your Messages With “Reality” Builds Trust
“We truly are concerned” And “we have a fantastic staff.” Seniors looking for care often hear these words (and listen to them) often… And then tend to question their credibility. In the first place, many people are skeptical about the care of others for their loved ones. In addition, if everyone else says these things, then the statements lose credibility.
Of course, if you believe it’s true, you must declare these statements. But, if you want to ensure that your statements are to be taken seriously and respected it is important to be able to prove them with evidence. That’s why many providers of care fail.
Marketing for senior care communicating with real-world examples creates trust. It is an essential element of the care decision as well as an important financial transaction.
You can work for or against You
If you take the staff member who is bubbly and friendly during a tour, that is helping senior residents or clients and is brimming with compassion, trust is built the quality of your communication. is taken an extra value.
On the other hand, that coin is if an employee who is caring is not able to make eye contact or fails to appear confident around guests, “we care” is disregarded… diminishing the credibility of all other things that are said following. It is not built on trust but it is destroyed.
The reality of the situation is just as important on websites.
Senior care websites suffer from the same issue. Visitors to electronic sites often see highlighted “we have an excellent staff” or similar. It is usually coupled with stock photos of perfect lighting or photos that have no human beings in them. In either case, there is no real. Who can be able to trust your staff when you don’t have the confidence to demonstrate it.
On the other hand to the equation, as users view real images and videos, listen to staff members discuss their dedication to their work, and read real testimonials and letters Not only does trust rises as well as the feeling of gratitude. They’re grateful for the fact that you have taken some of the stress from their research and making decisions.
I saw a customer who told me an interesting story before she took her retirement. She spoke with a Swedish accent. She was speaking to a staff member at the desk. A potential customer walked in the front door and listened to her speak. The person who was walking into her and told her “you could be Liz.” Liz was shocked. “Do I recognize you?” The person was able to hear and see her on the website of the company and was excited about seeing her. Be confident, defend yourself. What a fantastic method to get through the buying and selling process.
Strategies to Turn Realty Trust
What can you do to use your everyday realities to strengthen your marketing efforts and increase trust with your seniors? Here are some ideas:
Learn with staff members the manner in which they welcome visitors. participate in an excursion. Make sure to include eye contact, smiling at what you say, and energy as well as handshakes. (Yes I’ve done handshake classes.) As a team, you can create personal introductions to your staff that boost confidence, excite confidence, trigger positive responses and put an enthusiastic smile.
Combining common phrases such as “we have a wonderful staff” by incorporating stories, videos, or photos, as well as letters of recommendation. In face-to-face meetings, photographs can play an important role. There have been many times when I was in an activity room with no one in it and have been told how amazing the program director and activity director are. Doubtful. A bulletin board stuffed with pictures and a list of Wii bowling league officials will prove that you have staff members and the residents having fun when the elderly take an afternoon break. (That listing of the bowling coaches is also available on your website and gives your family members reasons to revisit your site, increasing the SEO.)
Make use of real photos and videos on social networks. (Must have the authorization to use images.) They don’t need to be perfect, as long that the website and framing are professionally done. In many cases, the fact that they’re not perfect can boost confidence.
Utilize the idea we call preconditioning. Make sure you address commonly held beliefs ahead of time. Inform visitors about what you’d like them to be aware of. For instance, many residents expect seniors care facilities to smell antiseptic or even more odors. Also, show pictures on your site of your staff making homemade cookies, and remind visitors when they call to tell them to take a sniff of the roses in your garden as they walk up the stairs.
Do share your expertise. Caregiver Tips show you are knowledgeable and experienced.
When you call and on your website, you could refer to a staff member you would like visitors to meet and share a story with them that will increase their excitement.
Think about what you can do to build your Trust
It is likely that you truly care about your staff. If you do, don’t let any other advantages in marketing sound hollow. Make sure you support them whenever you are able to. As trust grows, sales will grow.
Keep it simple. You don’t need to be an expert in marketing or even someone who is a braggart. Consider yourself more of a newsperson and a storyteller. I advise clients to reflect on what makes them proud of their work. Bring those strengths to the forefront and demonstrate that they are proud of them.
Author: Steve Schmidt
Steve Schmidt is the President of Marketing with Care. The company’s innovative approach aids senior care providers and assisted living facilities/homes to attract new customers. They accomplish this by offering specific services for the industry, creative websites, and tested methods.
Furthermore, they have a Marketing Toolbox that puts a tremendous quantity of information (90+ Tips with Recommendations and 15+ handouts to Print, Checklists and Fundamentals Interviews With Pros, and much more) available to their members 24 hours every day.
Steve is well-known for his foundational principles and discipline, as well as his performance, and ability to help others overcome their own challenges. Steve makes use of his unique mix of knowledge in management, marketing, and service for customers to aid those working in the industry of health care to look at things more clearly. In working with any size facility He quickly identifies the cause of issues and isn’t shy about being honest. He then offers simple strategies based upon the strengths of his customers.
