Retargeting – The Secret to Expansive Market Reach
Marketing is constantly changing. Every day there’s a new tactic or technique that is being promoted as the “it” thing. Retargeting is an important marketing strategy that every business should consider.
Retargeting campaigns can be a cost-effective and highly targeted marketing strategy that will help you persuade customers to purchase your products or services. They also allow you to expand your market reach.
Prospective customers who visit your site to check out your products or services may leave before purchasing. There are many reasons for this, such as indecision, the desire compares you with competitors, real-life distractions like phone calls or knocks at the door, wallet inconveniences (such as not finding their credit card), and many other reasons. All of these reasons can be solved by retargeting. According to the Chango State of the Industry report, 88% of brands already use site and search-retargeting. Retargeting is not a good idea. You will lose customers and have lower online marketing conversion rates.
How Retargeting Works
Retargeting works by placing a small code on your website. This places a cookie on the browser of your potential customer and adds them to your retargeting lists. Retargeting allows you to remind customers about products or services they have viewed, or other similar offerings, by sending them ads while they are browsing the internet. Retargeting gives the illusion that your ads are everywhere. However, your ads will only display to people on your retargeting list.
Many marketers make use of Google AdWords’ website retargeting tool. Additionally, the social media giants Facebook and Twitter have their own retargeting tools. There are many third-party solutions available, such as Perfect Audience or AdRoll, which supports Apple iAds.
Retargeting offers excellent value.
Retargeting can also be a cost-effective long-term marketing strategy. Retargeting is a way to market your brand to people who have already checked out your products and services. Retargeting is the most cost-effective form of advertising and marketing online. It is targeted and provides a broad market reach at a lower cost than other online marketing strategies. Additionally, it delivers superior results to all types of ads.
Retargeting has other benefits.
You can also get a second, third, or fourth visitor. Retargeting gives you the opportunity to convert visitors into customers. You can build a targeted audience by placing a code on your landing pages that allow you to target visitors who are interested in your products and services.
Retargeting can be used in this manner to increase conversion rates and build customer lists to which you can send personalized offers or ads. Building such a customer base without retargeting would require extensive research, considerable costs, and take time.
Retargeting Works Across Industries
Retargeting has another advantage: it can be used for any type of business and any industry. Retargeting can be used to complement any marketing strategy, no matter what industry it is. Retargeting works well with paid advertising, organic SEO, social media marketing, and content marketing. To increase your marketing effectiveness, you can use all the traffic these strategies bring to your retargeting campaigns.
It’s vital that you remember that even if you don’t have an IT department, this doesn’t mean you can not make use of retargeting. The same study that was cited above shows that 47% of brands outsource retargeting. Retargeting, regardless of whether it is done in-house or externally, should be a top priority for your marketing campaign.
Pamela Wigglesworth is an international entrepreneur coach, speaker, and CEO of Experiential hands-on learning. She has lived in Asia for more than 20 years and is the 50-60 Something (TM), Start-up Entrepreneur. She supports other entrepreneurs in business growth and development.
