Just Exactly How Do You Go About Selling A US $200 Sports Shoe?
Do you have any memories of the shoe brand Adidas? At the time they were the hottest thing. But in the age of high-performance sporting shoes, their development process and company’s image waned in the course of time. However, they did not disappear and are working to make a comeback. It’s the responsibility of the product management team to get this done. Are they able to do this in the face of large, well-established companies such as Nike as well as Reebok?
It’s time to call in Kanya West
The Product managers at Adidas recognize that they face an uphill struggle to get customers to purchase their shoes. Within the realm of sneakers it’s been long known that if you get celebrities who endorses your brand, they will be inclined to purchase it in order to look like the person they admire. The most famous example of this was the Nike “Air Jordans” that had the endorsement of the basketball legend Michael Jordan when he was at the peak of his fame.
The Adidas product managers are aware of this. They think all they require is a celebrity to endorse their product but it does not need to be an athlete. This has led them to sign agreements with Kanye West. The thing that the product managers want for him to do is to appear wearing their latest Yeezy Boost shoe whenever they take him out. When this is the case, someone will have something to include on their product manager resume.
To increase the hype surrounding their new shoes, the Adidas management team is testing another approach. In particular, they’re making fewer pairs of their latest sneakers than their research indicate that the market is looking for. The result is that lines are beginning to form in stores that do sell models of the shoes and consumers aren’t finding it difficult to pay the US $200 to buy the pair.
It’s all about the Boost The Shoe You Wear Can Give You
Kanye West has become a well-known artist, there’s an undisputed fact about it. But not everyone is a fan of the singer or would like to be like the singer. The implication for Adidas Product Managers is they cannot put all their eggs into one basket. They’ll need something else to make their brand new Yeezy Boost shoes attractive to buyers who are looking to purchase shoes.
Adidas has returned in time to German engineering roots to create the product it calls Boost. Boost is a patented plastic that they get from the German chemical firm BASF. The plastic is used to make shoes’ soles. Yeezy Boost shoes. According to Adidas Product Managers, it makes the shoes better athletic performances. Adidas claims that the soles of the new model release significantly more energy than other soles currently in the market.
Adidas has had a difficult time in recent years due to the fact that they haven’t performed well in connecting with their clients. Nike has done a great job at connecting with its customers and getting them to buy Nike products. The latest sole technology in the Yeezy Boost shoes seems to give Adidas product managers a second chance. Consumers are currently less concerned about communicating with their retailers and are more concerned about the performance and quality of what they buy. Adidas’s strength in products and materials should help them in this regard.
What Does This All Mean for What Does This Mean For
I’m sure many of us are aware of the feeling of being classified as in and out. Product managers from Adidas who chose to concentrate on engineering and soccer in the 1990s and 1980s were overlooked as other shoe manufacturers were focused on establishing relationships with their clients. The situation could be shifting for Adidas right now.
The Product Management team at Adidas is in the process of rolling out a brand new line of footwear they hope will help the company get back on track (sorry to make a pun) in the market. The strategy they are using has two aspects to it. The second objective is to make their latest collection of sneakers, Yeezy Boost, more appealing to customers who are interested in having the famous artist Kanya West wear and endorse the shoes. Making your product famous is an essential part of every job description for a product manager. The second option is to include a new material into the soles of your shoes. The plastic allows the shoe to recoup a significant amount of the energy placed into it, allowing for greater performance in athletics. The Adidas product managers are hoping that these two features will draw in a significant number of buyers.
It appears that the Adidas Product Managers are smart in the sense that they’ve created an artificial shortage of their bestselling product. The fact that a well-known singer has endorsed the product and be seen in public wearing it will help in making prospective customers aware of it. If they are able to get favorable reviews about the design and engineering into the soles of the shoes they’re likely to win this contest.