How Will Digital Signage Drive Customer Experiences in The Future?
Since the “madmen” era of marketing, which led to a flood of advertising in mass quantities, marketing communications have seen massive changes in terms of presentation and customer experience. In addition, with the rise in digital signs, the focus has changed from advertising to more personalized and immersive experiences for consumers. It’s all about making customers feel welcome after catching their interest. More and more, companies are using new technological advancements in the digital signage business to inform, engage, and entertaining their customers. In this way, they continue to strive to develop valuable content.
However, even the most compelling content requires an electronic device to create it all-safely reliable, at a reasonable cost. This is why looking for media devices that can be used digitally is among the most vital pieces that make up the digital media puzzle. The latest generation of media player technology can provide more immersive experiences. The most significant developments to keep an eye on in this area include:
Real-Time Content Streaming
Incorporating rich media with streaming content in real-time provides an immersive digital experience. Digital signage technology acts as a presentation platform that is designed to share immersive content through embedded-graphic devices IP. From live streaming video to audio-based content, There is a myriad of possibilities to explore in this field. Media players that are up-to-date come equipped with the capacity to function in the role of IP streaming servers, which connect four-channel (UHD) video directly on a projection screen or wall. This type of display that is easily scaled to a larger size is great for entertaining, training instructing, and advertising services and products in a compelling, engaging manner.
Enhanced Mixed-Media Experiences
Advertisers and digital marketers often require methods to improve the value of their content, and using the principle of content known as “sticky” is a tried and tested method that can meet the need. In the context of digital signage, media players play an essential function by enabling widgets to offer important information that is usually localized, particular to an event, or anything else that is pertinent at the given date and time. For instance, in a ski area, an electronic sign that is placed next to the lift line will inform skiers of specific weather conditions during the most popular time of the year. In the warm and cozy bar, a screen-based reminder could pop up to let everyone know that their favorite craft brew is available for half price between 3-6 pm. These types of sticky on-screen displays help in communicating better because they are pertinent to the target audience. When looking to find digital signage, players check for devices that can support widgets or app technology.
Cloud-Based Deployment and Security
Prior to recently, the swapping of SD cards (memory) on digital signage media players was the most popular method of updating playlists for media. SD cards are relatively affordable, easy to copy across various locations, and they are reliable. However, updating media players through switching SD cards isn’t going to gain any more value than sending around VHS tapes as twenty years ago. There is now an alternative method that is much more efficient. The top digital signage media players utilize cloud technology, which provides an efficient, secure, immediate, and scalable deployment. Cloud networks have overcome a number of challenges in the distribution and security of the contents. Therefore, this innovative method of digital signage is growing in popularity within the industry. This means that businesses are experiencing greater clarity, lower costs, and lower cost of maintenance for your digital signage.
If you are looking on the internet for a media player that can play digital signs in the present, do not forget to add mobile interactivity to your list! With the introduction of NFC as well as Beacon technology in the systems being used, businesses are increasing their interaction with current as well as potential customers. Two-way communication between the media player and their customers using mobile devices can help by delivering more targeted messages to customers. A targeted strategy has enhanced the overall experience and increased the benefits of digital display technology. In fact, this technology makes “location” one of the critical factors in marketing and could help reduce the irritation that is caused by the constant bombardment of messages or ads. Certain types of incentives can also encourage customers to buy-in and, cause social sharing and eventually, increase goodwill when linked to the corporate mission.
Advertising on Digital Signage Media Players
If you think about how often advertising needs updates- think daily- the process of managing ads for media players can be pretty daunting for media executives. If this is your main reason for installing digital signage, it is essential to look for software that allows a simple tag of content and assign for media players. Cloud-based digital signage software makes this much more straightforward than it was in the past. Today, a better system is controlled via the internet using a browser. It should support several zones, with admin rights for each zone. It should allow nesting playlists that are triggered by external inputs, like traffic conditions, weather conditions, or another factor, like inventory, for example. These ads that are scheduled or triggered ensure that targeted, relevant content is delivered to the targeted groups.
These are just a few of the trends that will shape the future of this business. There are, of course, aspects from the Wild West in digital signage, which is why you must be wary of cheap pricing plans that claim to offer all the world for nothing outdated technology or inferior technology that renders your screen appear blue and the face of yours red. When looking to find digital signage players, you should choose the one that matches your needs and can be understood from a business perspective, not one of a consumer’s perspective.