How To Deck Up Your App In Holiday Seasons To Fuel Up Engagement
The holidays are just near, and you have an app for business, and you really wish to see your app’s engagement go up higher than you can earn additional money. This is the ideal moment for app developers to start their holiday plans. This article will outline the strategies that make the app’s marketing strategy the most appealing to people who use it during the holiday season. New Year holidays. It is essential to think about every aspect of the app’s presentation, from its appearance on the App Store to the look of its pages as well as its distribution on social networks to make an app festive. Although the holidays are a great time to shop and use utilitarian apps, here are some fantastic ways to put into the spirit of Christmas within your Android application.
#1 Getting it all set to celebrate the holidays in the Play Store
When the holidays are only just a few weeks away, make it attractive and visible on the app store using the use of ASO (App Search Optimisation). The updating of popular keywords using holiday-themed phrases can be very effective in improving the ranking of the store. To make it more unique and attractive to the customers, the store owners should refresh all their images too and include some positive images inside the pictures.
#2 Update the app to provide an improved version
Apps will automatically grow in ranking in the store following an update to the full version. Making the update, especially for the most recent models of Android devices on the market, will attract lots of attention that is not expected. Therefore, app developers are advised to postpone their significant updates until the holidays to see an increase in user acquisition.
#3 Bring holiday cheer by displaying the app’s image
To make your app appear fresh and like it’s to the market to stir users’ Christmas spirit, you can design the appearance of your application. If altering the whole layout isn’t possible, then just make it appear festive by adding colorful images, animated images, or graphics onto the relevant pages.
#4 Use a different intensity in push notifications.
While push notifications are an effective strategy for apps that can increase engagement, they can become more effective during the holidays. Make your push notifications more festive with holiday cheer by adding appealing images and lively content within the messages. This is essential since it communicates positive feelings to users during the holiday season and the time of year.
#5 Get rid of all bugs
The smallest of glitches could ruin the reputation of your app and impact the overall user experience. So, prior to making your app ready for the busy holiday season, be sure to identify any glitches and make sure you have removed all bugs.
#6 Help spread the word about the app in order to create buzz
App developers must conduct enough campaigns to promote their apps on social platforms to ensure maximum exposure. They must run seasonal marketing campaigns on Facebook, Twitter Ads and have a specific call to action to redirect all potential users to their application.
#7 Make sure you have positive reviews and ratings prior to the Christmas
App owners should invite users to rate their apps on their store by showing that you appreciate their opinion. This is a chance to rely on their valuable feedbacks. High ratings and reviews directly affect ASO by increasing the ranking within the store.
#8 Make your app prominent all over the world.
Different websites rate and evaluate apps and compile lists of the Top Apps each year. App makers can reach out to these websites to showcase their apps using a proper pitch. This will enable their apps to reach the right audience and increase user engagement during the busy seasons.
The holiday season is sure to bring lots of stress for app developers. Alongside a sound strategy to attract users, it is essential to use these tips to prepare their apps for the Christmas season’s craze.
