How to Create Blog Content to Attract Your Ideal Target Audience
Four Easy Steps to Update Your Blog and Get More Qualified Leads
You know the importance of creating valuable, new content for your blog. You can improve your search engine rankings and drive more traffic to your site by posting quality content on a regular basis.
It’s not as easy as writing a blog and hoping for leads and sales. SEO optimization of your blog posts takes some time and effort, but it is well worth it.
These are just four steps that will help you get the best out of your content.
1. Begin by researching the most searched topics on Google.
Google AdWords can be a great tool to help you find keywords phrases that are highly searched. Consider what people type into the Google search bar. It’s often “how-to” that people are searching for, so let them be your guide when you write your blog.
High-search topics are the best, but you need to balance traffic and competition. You will face fierce competition if you are always looking for the most popular topics.
The odds of your article or video appearing at the top of search results is much higher than if it’s popular but not too competitive.
Deez Skin Reju & Pain Clinic is one of our clients that offers body contouring. They can target the keyword phrase “body contouring after weight loss” to attract their target audience.
2. You will want to create a blog title that contains your target keyword phrase.
Your blog title will be the first thing people see. It should be engaging and clearly explain what you’re hoping to gain from reading it.
Your blog title should be appealing to search engines and readers alike. You don’t want to “write for search engines” by stuffing your content with keywords and using awkward phrases just for SEO.
Use your keyword phrase multiple times in your article’s key locations, such as:
Optimize your title, description, and keyword meta tags to increase SEO juice. Yoast SEO plugins make it quick and easy to add tags to WordPress blogs.
We attract people to our website by using keywords like brand identity in blog posts.
The first paragraph
Subtitles to the article (use H2, HL3, and H4 header tags).
Image ALT tags, file names
Hyperlinks in the article
The last paragraph
3. Links to other articles
Linking to other articles not only adds value for your readers but can also boost your SEO. It could be something like, “If this content was interesting to you, here are some similar articles.” Hyperlinking to other articles is all that’s required. This creates internal cross-links, which will benefit your search engine ranking.
You can also post teasers or links to your blog articles on your social media platforms. This is a sign that your website’s popularity will increase through incoming links.
To make sure your post is promoted to the proper channels, keep a checklist (we use an Excel spreadsheet).
4. Be consistent.
In all aspects of your business, consistency is essential. Optimizing your blog is no exception. These tips are great for increasing SEO traffic to your site, but you must make sure that you post new content regularly.
Search engines will quickly assume that your website is abandoned if you don’t post anything new for a while.
Although improving your SEO and driving more traffic to your website is not rocket science, it takes time and effort. You can also use other techniques to increase traffic, but they are too numerous to list.
A professional marketing company is one of the best investments you can make for your business. Our team includes professionals that can help you optimize your blog, drive traffic and boost engagement.
Your business’s success depends on it.
Susan Friesen is the founder of eVision Media, web development and digital marketing company that has won numerous awards. She is a Social Media Advisor, Web Specialist, Business & Market Consultant, and Web Specialist. She assists entrepreneurs who lack the knowledge, skills, and support to build their online businesses.
Clients feel secure and relieved that their online marketing is in the hands of trustworthy and caring people so they can concentrate on building their businesses with confidence, knowing that there is a great support system to help them every step of their way.