Glory Days of Marketing – What Does That Look Like?
Are you familiar with the term “Glory Days” or something similar? This is the time when we are at our peak of success, vibrant health, or social desirability. This is often associated with youth, but Glory Days may come at any age. These are times when we are energized, and our actions are flawless. It is a time when it feels like we can do no wrong. Our abilities are flawless, and everything we do is perfect. These days don’t last forever, or they wouldn’t be called Glory Days. Let’s take a look at the Glory Days in marketing.
1) Attract the attention of your target audience.
It’s easy for you to grab the attention of your target audience when you have Glory Days. They see you. They are interested in your services. They know that you have what they need. They can quickly see how your services could help them achieve the results they desire. It’s easy to be visible to your market, and it doesn’t take much effort to get their attention.
2) Your target market contacts and asks questions.
Your target market contacts you by phone, email, or via your website when you’re enjoying the Glory Days in marketing. Your target market has questions about your services and would like to know more. You don’t need to start from scratch with them. They already have enough information. They want to learn more about the process and find out everything they need to purchase. This happens in an informal, casual, and low-pressure manner. It feels natural and unforced.
3) Your marketing succeeds in delivering prospects that understand your business and are interested in working with you.
Prospects call you with some knowledge of what you do. They are familiar with how your services work and what they can expect from you. They already have a clear idea of how you can help them. They were able to find out more about you (probably via your website). They are open to working with you and considering your services. These deals are easy to close.
4) You don’t have to chase your prospects.
Your marketing time should not be spent “chasing” prospects. They will come to you. They don’t try to avoid you or be disinterested in what you have to offer. They are available to answer your phone calls or e-mails. They are open to chatting with you. They are interested in your services and excited to find the solution to their problem. It’s more like dancing with them than avoiding.
5) Converting a prospect into a client is easy.
It’s easy to convert prospects into clients when you are enjoying the Glory Days in marketing. It’s almost like they want to be your client. You just have to do the closing. They are clear about what they want. It is possible to provide it. They know you can. They just want to be reassured that you can and will solve the problem.
These are the Glory Days in marketing. They provide an excellent description of what you should be aiming for in your marketing. You will achieve the best marketing results if you are experiencing the Glory Days of Marketing. Make a note of your achievements and take more.
Suzi Elton offers business writing services that bring targeted prospects to your business and turn them into clients. Elton is also a Robert Middleton Certified Marketing Coach and professional writer. You can get a series of eight free assessments from her website to help you analyze your site.