7 Ways Content Marketing Is Better Advertising for Businesses
You can promote your business in areas where traditional advertising and marketing methods are not effective. This is why you should create new content and market it in different ways.
Content marketing requires thought, strategy, and effort. Content marketing has many benefits. Let’s take a look at the many benefits of content marketing over advertising.
1) Make your content interactive
A brilliant blog, a post or guide, or a video with comments can be created. Innovative content is in demand. Gawker founder Nick Denton takes interactivity to the next level, allowing readers to help rewrite headlines. For better engagement, he is building an interactive news platform.
2) Crowdsourcing ideas is possible
Advertising is an intelligent, one-way communication. You can create two-way communication with the proper content marketing and crowdsource ideas. You can publish an article and then invite suggestions. The best ideas and most interesting can be gathered and used to strengthen your article. This allows you to engage with a more significant number of people at a one-to-1 level.
Ted Birkhahn is the president of Peppercomm in New York. The well-respected and highly awarded PR agency believes everyone should create content. Peppercomm has integrated content expertise across all client teams because, in 2015, it is clear that if you don’t understand the science and art behind the content strategy, you won’t be able to communicate effectively.
3. Think. Experiment. Earn rewards
Companies that think outside the box when it comes to content marketing can reap the rewards. It is essential to consider how your content can be used by people and how it can be monetized. Companies that educate and retain their customers are more successful than those that put out expensive advertisements.
4) The right content for the right people
Advertising is mass media. Advertising is mass media. It sends messages to everyone, but not to anyone in particular. Content marketing allows you to get to know your audience and users. This slowly defines your demographic and allows you to reach your audience subtly and more cost-effectively. It helps you to identify who your customers are. What are their concerns? How have they dealt with your brand? This gives you insight into how to improve the experience for your customers.
5) Be a thought leader, shape opinions
You slowly gain influence when you regularly produce high-quality content. When quality content is promoted in a positive way, it creates ripples that are felt by all those around. People like Ramit Sethi, Motivational Speaker, and Deepak Chopra have built their empires based on the quality of the content that they provide. They were not successful because of advertising. Instead, they delivered consistent and valuable content that was relevant to their audience. Zomato.com is a company that started by compiling reviews of restaurants sent in by foodies. Now they have their own voice and opinions that matter in the food industry.
Advertising is limited in its effectiveness.
If it’s exciting and resonates with people, content can go viral in this age of super connectivity. You will get a flood of shares and likes if you post engaging, informative, humorous, and relevant content. This will allow the content to spread around the world. Advertising can be helped to reach those elusive corners and nooks by content marketing.
7) Create a niche and get away from the entertainment vortex
There are a lot of funny and entertaining videos. There are many websites, magazines, and channels dedicated to sharing the most popular content. Jason Miller, Senior Manager, Global Content Marketing & Social Media at LinkedIn, states that it’s not about having more content. It is more important to have more relevant content.
Your brand must have a clear voice. Make sure that your content can be shared across different platforms. Your content must appeal to those who have the ability to spend.
Content marketing is an effective tool for getting to know your customers and making them happy. It is essential to build a relationship with your customers. Make sure they know the brand and company. Find out what your customers think. Companies that build relationships with clients, users, and customers will be the ones that last. Advertising can’t help you achieve that.