7 Skills You Need to Be Your Own Best Marketing Expert
If you think that hiring a copywriter or marketing consultant is too expensive, you are limiting your potential to grow financially, emotionally, and in all other areas of your life.
Realize that one area of your life has an effect on every other.
If you want to make a difference in your life in all areas, your business can be a great place to start. However, if paying someone to improve your life is not something you are interested in, then you should take control. It is because of the limitations of our thinking that it leads to a life of mediocrity. Entrepreneurial thinking is about harnessing the potential of others who have more skill in certain areas than we do. This creates extraordinary lives.
What should you do to become a skilled marketer? You want to be a marketer of such excellence that people who don’t know you will not recognize the difference you make and what you can do. Here are seven key elements that will help you rise above the ranks of the average marketer and become one of the greats. These are the key factors:
1. Recognizing that you can and will be a master marketer internally
This intangible skill, quite honestly, is what will set the tone for your expectations of yourself and what you can achieve. You will soon realize that every great marketer and copywriter had to struggle with their own internal struggles, obstacles, or failures. They didn’t just happen. You can be true to yourself about what you can achieve. Follow the mindset that says, “If they can do it, so can you!” Believe it with all of your might.
2. Accept the fact that you don’t know everything about marketing and what you have been taught.
Everyone has a head full, but we haven’t challenged or reasoned about it. We haven’t taken the time to ask simple questions such as “How did this get in my head?” “or “How can I be sure that it’s true?” “or “How can I accept it as truth even though I haven’t proven it myself?” It’s easy to forget about it and let it go. You see, what we put up in our mental department shapes everything we believe, think, and do. There’s a lot out there that is false information, especially when it comes to marketing, advertising, and business building. Avoid people with whom you don’t have a real connection. Keep your eyes on those with a track record and who are able to live up to their promises. Avoid the ‘pop-up’ gurus who will try to convince you to spend your money on a useless, hyped-up product.
3. Recognize that your customer is the most critical asset of your business.
Every business has a variety of valuable assets: staff, products, tax, tax, manufacturing and SEO. The customer is the greatest asset of all. Each customer is more than a ‘one-off transaction. You’ll see that every customer is worth a small fortune when you consider the lifetime, residual, as well as referral value. You can see now how important it is to make sure your business has the right customer for you.
4. It’s clear that many of your competitors aren’t very savvy marketers.
You may have heard the expression, “In the Land of the Blind, the One-Eyed Man is King”? It applies perfectly to almost all business types or industries. What does this mean? It means that many business owners, professionals, and online entrepreneurs are lost when it comes to marketing their businesses for maximum profit. They’re all doing it wrong. They copy someone who is successful and replicate their success. They look at extensive brand-building campaigns and advertising for companies and try to emulate them. Most people are marketing blind. They don’t know what they are doing.
With the information you have now, you can at least go in with one eye open. Even if you only know a few direct response strategies or tips, it’s enough to make your competition look silly. Imagine if you could add one more plan or money-making business-building idea each month. You won’t believe how much profit, excitement, control, and control you will see.
5. Only use direct response advertising methods
Traditional advertising is about brand building, image and creating a warm and fuzzy feeling for products and services. This is a good thing. Direct Response Advertising is best for those who are just starting out. What does “direct response” actually mean? This is simply asking people you want to influence to respond to your advertisement. It’s as simple as that. It’s difficult to believe that business owners don’t use this simple and effective form of marketing and advertising. It doesn’t matter if you want to respond to a message on your website, brochure, email or sales letter or audio, video, or podcast message. Asking for a reply is what will result in dialogue, influence, communication and sales.
6. Applied Marketing is more valuable than a shelf of awards
Marketing is a dynamic, forward-looking skill that can be used to build momentum. It doesn’t matter if you don’t use the information, ideas or strategies that you have created. Action is the key to results-based marketing. No matter where you take your marketing instruction [see number 4 above], it must flow from thought to practice. It doesn’t matter if it’s a document, video, seminar, article, book, recommended resource or any other form of information. It needs to be converted into a forward-looking action plan.
7. You will always have access to people, information, and resources.
It is comforting to know that there will be a day when you can say you have mastered a skill or have a deep understanding of something. It’s even more exciting to know that marketing mastery can lead to increased wealth in your own business. Mastery, like all things worthwhile, is a continuous process. You can bet that profits that you have enjoyed in the past will not come back if you don’t have the correct information, resources, people, and other elements that fuel your marketing mind. You must be connected to the knowledge that will keep your marketing on the cutting edge.