5 Ways Integrating CRM With Marketing Automation Will Help You Boost Sales and Grow Your Business
Most businesses know, or at least some of them, that customer relationship management (CRM), is a method of organizing and archiving customer data in order to make it easily accessible and increase customer satisfaction. Marketing automation, as HubSpot describes it, is a way to make marketing tasks more efficient and more accessible.
Marketing automation is software designed to automate marketing activities. Many marketing departments need to automate repetitive tasks like emails and social media. These tasks are made more accessible by the technology of marketing automation.
CRM Plus Marketing Automation: A Powerful Combination
Many companies, and the marketing executives who represent them, don’t realize the benefits of integrating CRM and automation. These benefits can make a huge difference for small, medium, and large businesses. These metrics are from Salesforce, for instance.
* 77% of marketers claim that they have integrated marketing automation to increase revenues.
* Marketing automation is used to nurture qualified leads.
* On average, marketing automation improves sales productivity by 14.5%
* Customers will manage 85% of their business relationships by 2020 without ever speaking to a person
How can CRM and Marketing Automation help your business?
Three out of four businesses that combine CRM and marketing automation experience a positive return within one year. Here are five:
1. This will improve lead nurturing.
Lead generation is often the most critical aspect of marketing. However, you must nurture your leads in order to move them through your sales pipeline and close more sales. You can automate sending relevant content to your leads when you integrate CRM with marketing automation. This dramatically increases the number of qualified leads, sales conversions, and even profits.
2. Your business intelligence will increase:
The automation tools you use can capture critical customer data. This data can be used to personalize your messaging. An automated CRM program, for example, will show you which pages customers have visited, how long they spent there, what they downloaded and what forms they completed. Similar data will be gathered about your emails. You will learn more about your customers and be able to tailor your communication with them.
3. This software will help you prioritize leads more effectively.
It can assign scores to charges based upon their online behavior and tell you which tips are most likely to make purchases. This will allow you to concentrate your sales team on the most qualified leads and close more sales.
4. The sales cycle will be shorter.
The longer it takes for your business to convert leads from window shoppers into loyal customers, the more money you’ll make. And with the increase in skepticism among today’s consumers, the average sales cycle has increased 20% in the last five years. Integrating automation into your CRM will allow you to send relevant content to customers that answer their questions effectively and removes any barriers to sales. This will help you close more deals and increase your revenue.
5. It will be easier to measure the results of your marketing activities for continuous improvement.
CRM software cannot measure with precision whether they were successful. Marketing automation allows you to dig into your marketing data and determine which strategies are effective, which ones need tweaking, or which should be abandoned. This will make your marketing program more effective and allow you to close more deals.
Combining robust CRM software with state-of-the-art marketing automation can make a big difference for your business. But it’s not all. Contact us today to learn more about how our web development, marketing, and enhancement services can help you grow your business by increasing qualified leads, driving sales, and growing your business.