5 Critical Marketing Behaviors: How to Turn Leads Into Qualified Leads
What is marketing?
In our world of digital connectivity and a world of constant connectivity, getting potential customers’ focus can be a challenge. Marketing is about the ability to “grab and keep the attention of your customers” so that you can impart information that will inspire and motivate people to decide the best product suitable to their needs. Imagine marketing as funnels. At the Top of the Funnel is the first stage – Awareness which is where you establish your identity and what your brand is all about and how you can be a resource to people. How can you do this? by introducing content and making it accessible via multiple channels, including YouTube, Twitter, Facebook, and LinkedIn, and in a variety of formats, such as content in newsletters and articles. In the Middle of Funnel – Evaluation is where consumers determine what they would like to buy or do not want to buy in accordance with their needs and what is most important to them. At the Bottom of the Funnel stage – Confirmation is when potential customers prove that they are willing to become a client.
Marketing Behaviors of Customers
Marketing behavior allows you to understand your customers’ non-verbal “digital bodies” by observing the way they interact with content. It allows you to gauge the level of their involvement and interest, which ultimately results in person-to-person communications especially if you’re a business-to-business company that’s aren’t selling on the internet. The advantage of tracking the customer’s behavior is that it lets you understand your customers so that you can better assist them better.
Marketing Automation
Marketing automation uses intelligence in the process of marketing to deliver messages that resonate with the intended market, ensuring that consumers receive the data they need to make educated buying decisions. The process of marketing includes lead generation, lead capture, and follow-up with leads, and follow-up in a manner that divides the target audience to ensure that they are provided with the information they are able to find useful and relevant.
The reason you don’t deploy automated marketing is the fact that you do not have the resources to follow up with each lead on a regular basis and at all times all year round or for multiple years in perpetuity. Follow-up may be automated or manual in the process of recording information about leads, but it is best to use either of the two. One of the most important factors to choose the best solution is having a central database. Then, you should create the flowchart that represents all communication with customers which permits updates. Additionally, use an intelligent system that can detect marketing patterns to help you comprehend the actions and desires of your customers and will deliver the relevant information. Make sure that your system is well-integrated with the various elements that are essential for success, including the capture of leads, automation for sales as well as e-cards, to detect and earn revenues online.
Contingency Marketing
Contingency marketing provides the right marketing response regardless of what your customers perform during an advertising campaign, particularly when they depart from the path that you would like them to take. The best method is one that can take a lead from point A and then move the lead through a process until the client is satisfied to meet with you. Contingency marketing can be described as being able to return the customer to their original path or redirect them to a more appropriate path.
To develop a comprehensive contingency marketing strategy, you must write down your ideal procedure using pen and paper such as an outline. Identify ALL derivation points. Develop a strategy that will return them to the original process and offer a different route that leads to living interaction with you, or more importantly, the ability to purchase via your website.
Marketing Qualifying Lead
A lead that is market-qualified is a lead or person who has a particular issue and a desire to be resolved. Customers will purchase if they feel that your company or product will help them achieve their needs. However, they are unlikely to purchase if they are a fan of your company and the person you work for however, they will not buy your product. They will also not buy because they love your products and you however, they don’t trust your business. Three factors have to be in place. If you do not discern, you’ll waste much more time and money with those that aren’t qualified leads.
