Why Is Authenticity Important in Marketing?
It should be easy to be authentic in marketing, right? It’s not easy because marketing evolves faster than marketers can keep pace.
With online reviews, social media, and consumers demanding honesty, authenticity is more important than ever. Let’s take a look at why authenticity is so important in marketing today.
It promotes trust
If you are authentic in your marketing, people will tell others about your products. This will result in a higher trust quotient. Marketing should be based on the “under-promise, over-deliver” principle.
You can convert more.
Your sales page will convert more often if it looks authentic. Marketers are losing consumers’ trust in the hype and hoopla surrounding their products.
Because authenticity drives engagement, you will be honest enough to communicate with prospects and customers alike. Engaging with others is easier when you are true to your brand, you know your brand voice, and you are authentic to yourself.
You will keep your word.
If you are a genuine business owner and person, you will always do what you promised. You’ll give refunds without questions for up to 90 days if you say so. These promises are so elusive that it would seem most people wouldn’t make them if they didn’t intend to. However, sometimes they’re a lie and have fine print. You can also ruin your business by engaging in such behavior.
Honesty is always best.
Although it may seem obvious, honesty is better than lying, exaggerating, or fudging the truth. However, you don’t have to be cruel about the fact. If someone asks you questions where the absolute truth would be harmful, tell them the truth in a more gentle way that is at most less dangerous.
You Can Show You Care
You are authentic means being able to show your emotions and care about others. Even if you don’t know the person, this applies. This will show in your sales pages, FAQs, and when you deal with prospects or customers who send them questions. Your actions will reflect your caring.
Your branding will be more consistent.
It’s easier to be consistent when you have a brand that is based on truthfulness, caring, your audience, and what you do.
Customers Demand It
Consumers today expect honesty, authenticity, and transparency. They follow you on Facebook, leave reviews, tell their friends, and will stop buying from your company if you aren’t honest, don’t treat people well, or aren’t open about it.
Today authenticity is essential. It is too risky to do any other. Every day, there are companies that fail because people find out that the owner of the company or their marketing was not genuine. You can now find anything about any person or brand online. Your customers will discover if you aren’t authentic.
Every successful entrepreneur and business owner has made mistakes. It is all part of the learning process. You can avoid common marketing errors, even though things may go wrong occasionally.