When Should You Consider Utilizing Promotional Items?
Have you ever wondered why promotional products are so effective? According to the British Promotional Merchandise Association, consumers who received promotional bags were more likely than others to keep them for an average of 8.5 years. A promotional item can make you stand out in today’s digitally competitive market. They are much cheaper than traditional marketing methods, and your audience will be less likely to discard any product you have branded than if they were given brochures or paper marketing materials. When should promotional items be used?
1. Is your customer going to use the product?
This marketing strategy would not be a good investment if your audience will simply throw the product in their trash can or discard it. It becomes memorable and effective when the product is used every day.
2. Is the item a reflection of your brand?
The main goal of your business is to create something that is relevant to your products and services. Branded flashlights are a great way to reach your customers if you sell camping products.
3. Are you able to customize your product?
Your company name, contact information, and/or slogan should be easy to read. Choose a color scheme that is true to your logo and reflects the positive image of your company.
4. Would you be thrilled to get the product as a gift?
This simple question will help you choose the correct item for you. It will also filter out any less desirable items you might want to dispose of.
5. Is it reliable?
It is not a good idea to receive a free, unique gift that fails or stops working within a few days. Because promotional items are an extension to your company, they allow potential buyers to see how trustable you can be.
6. Are you able to create something new and unique with your product?
Before you spend a lot of money on promotional items, make sure to do some research about what your competitors offer as giveaways. Before you choose a product that is unique and unexpected, spend some time brainstorming.
A recent survey by an internet marketing company found that the average American household has around ten brand-name products. To be included in this statistic, it is essential to consider how easy your product is to remain visible once the consumer has brought it home.
Here are some key points to remember:
Kitchen – According to a report, 84 percent of customers say that a branded calendar will be used multiple times per day if it is given to them.
More than half of American households have at least one brand-named writing instrument in their office or desk area. The fastest-growing trend in pen design is the stylus. They can be used on all smart devices and can double as a second pen. This idea elevates the standard, expected, branded pen to an even higher level of use with more uses.