What Can Marketing Make You?
It can be challenging to accept that you are spending money on things that have an uncertain return, which is not what you expected. Business owners are conscientious about their budgets. They want to know where their money is going and why. Marketing is one of those gray areas where, especially for the not-totally-new-school business owner, it can be challenging to grasp the concept of allocating large amounts of dollars toward something you only hope will work in the end.
This is why a business mindset that emphasizes scarcity is more popular than one that emphasizes abundance. Because when results are unpredictable, it’s easier just to stick with what you have. Instead of asking, “how much will marketing cost me?” More business owners are looking at the possibilities presented by asking, “what will marketing cost me?” Let me tell you.
Companies and small businesses are more likely to open up to new ways of thinking because they’ve most likely discovered at least one of these five things:
1. Marketing makes you money
Marketing is expensive. Marketing is not meant to be blindly spent mania. You should be able to use high-value organic marketing techniques that are well-respected and will give you lots of mileage if you have enough knowledge. This will inform your strategy, so you know where you need assistance and how to budget your marketing.
If you seek professional advice, the right marketer can help you feel at ease. They won’t expect you to spend a lot upfront and will explain each strategy as well as the reasons they’re priced as they are. They’ll then create a quote that will not only match your goals but also show the expected return relative to the proposed spend.
Marketing is a broad term, but the goal of any marketing strategy is to get people to find you. You can only make money with your product or service if people use it. Awareness precedes use. You can use digital marketing techniques such as blogging, email marketing, and social media, or you can go old-school and mail circulars, door-to-door advertising, and cold-calling to get people to purchase your product.
When done correctly, marketing can bring you sales opportunities, traffic to the website, and ringtones to your phone. If you don’t own a website, how can you be found? Is your current strategy sustainable for the long term? Will it help you grow? If your website is not bringing in business, it is not working. Although word of mouth is excellent, do you have a strategy for customer retention or acquisition? Marketing costs should not be the answer. Instead, the answer should be, “How much will marketing cost me?”
2. Marketing makes you a trusted brand
How many times have your friends referred you to a restaurant? Probably quite a few. Have you ever been to a place that was truly amazing and not based on a positive review? That’s precisely what it is! You can’t have people love your business if you don’t spread the word. A digital presence makes it easier for your beautiful reviews to be discovered by the masses. Your website can be a great way to market your business and show potential customers that they can trust you just like other customers. It is also a great way to market yourself and make it easy for customers to research your brand before buying – this is an essential part of customer satisfaction.
3. Marketing Makes You Credible
Credibility is not to be confused or misunderstood with reputation. It plays a significant role in many buyers’ decision-making. What can you do to distinguish yourself from your competitors? What makes you an expert in your field? What makes your product stand out? Don’t tell me; tell the world! A platform is essential for you to showcase your expertise or products.
Social media marketing and blogging are great ways to share your unique voice and educate buyers without being too pushy. Information is what people want. They will trust you more if you can provide relevant information that addresses their needs, problems, and experiences. This is particularly important for smaller companies with less publicized feedback and presence. Credibility is essential to be able to compete with your competitors.
4. Marketing makes you accessible
A website is one thing. It’s one thing to have a website. But, if you are just starting out, or if nobody knows your name, it’s another. How do you drive traffic to your website? You can’t wait and hope for results. You need to have a strategy, and SEO is essential.
You may have heard of search engine optimization (indeed, you’ve used the little thing known as Google). SEO refers to the design and functions of your website in order for search engines like Google to display your content to people searching for similar information. Your website will sit there if it isn’t optimized. If they know your name, someone could type your URL into Google and search for your business name. No one will be able to find you if your product or service is niche or if you are new to the area. Your company or product must appear in search results when someone searches for “Philadelphia wedding photographer” or “men’s custom-tailored vintage suits” (you get it).
5. Marketing makes you attractive
This should be obvious. Let’s face it; we tend to judge books by the covers. We are biased towards companies and people who present themselves well. You are constantly exposed to marketing and branding. If you’re anything like I, you love Target’s pretty packaging. Or the promise of a product that does everything is portable and has a warranty.
Your brand identity is the same regardless of whether you are a large company or a teacher. How you present yourself to the public will determine how many business opportunities you get. It’s becoming almost unacceptable to have a poor website. People who still use business cards and who don’t have to follow corporate marketing guidelines need creativity in order to be memorable and grab someone’s attention using a 3.5-inch piece of paper. Although the cover does not necessarily reflect the contents of the book, it should make people want to read the book. Your banker will judge your business based on how it appears to other people.
Marketing is a significant problem.
It’s impossible to say it any other way than JFK. Tell me that you have it. Do not wait to do a cost analysis or pinch pennies. Your competition may be outperforming you while you do that. Marketing strategies don’t need to be expensive. Find out how much you have to spend, and then shop around. You can start small, but any improvement is a worthwhile investment. When your initial investment is successful, you can always increase the scale.
Marketing is not the only essential ingredient to success. Excellent customer service, quality, and value are all critical. While marketing attracts customers, it is your responsibility to keep them coming back. The internet allows for complete freedom of speech. It is easy for people to find negative comments about you once you have established a web presence. Let a marketing strategy help you hold your business accountable for improving your performance in all areas. It is your responsibility to your business and possibly your livelihood.
In short, make yourself easy to find and add content that makes people happy they found you. Let the world know how satisfied customers are and show your business in the best possible way, and you’ll quickly see why a targeted marketing strategy is more effective than the status quo. These five qualities can be achieved by you and your business – embrace them!
Get involved in the conversation. What have your experiences been with a current marketing strategy? It has opened up new doors for your business. What specific ways did it help you? It was cost-effective, price-prohibitive, and profitable in the end.