Is Your Marketing Content Authentic and Impactful?
What are you sharing?
Are you aligning it with your brand? Is it being shared with authenticity? Are you able to make the desired impact?
These are all great questions to ask about your marketing content. These are just a few of the many factors that go into creating great content. These are all essential steps before making a purchase decision.
So that you can build a relationship, your content can be written to connect. How do you create successful content? Here are six aspects of content that is successful:
Share what you know to show your expertise. It enhances the brand’s reputation as an expert in your field. Your audience also gets a taster of how it would feel about working with your brand.
Recently, I did a video in which I donned a top hat, Groucho Marx glasses, and a mustache. It was great to be silly! It was fun to be stupid! People liked my humor.
Isn’t your sense of humor part of who you are? That’s what we would love to see!
Surprising people is another way to entertain. Try something new. To keep them interested, add a bit of intrigue.
3. Tell stories
Stories engage. Stories are what we have been doing since we were children, sitting around fires in caves. Your marketing tells a story about your business. Stories are the best way to sell your product. In a way that is consistent with your brand, tell stories about your business, clients, and team. If you tell a compelling story, people will connect with you in a deep and meaningful way.
4. Add value
Your marketing content should be valuable to your audience. Listen to your audience if you are looking for new ideas. What are they asking you? What are they commenting on? Ask them for more information! You can direct them to other resources such as podcast episodes, articles, videos, and videos.
5. Be authentically you
Your brand’s uniqueness should be highlighted. This authenticity will help you stand out and connect with your ideal customers. Your freak flag is yours! Be proud of who you are.
6. Be relevant
Consider your audience. Does your content speak to them? Give them the information they need.
Your business is telling the world something every time you touch the outside world. Every interaction is an opportunity to make connections with your audience. If they enjoy what you have to say, they can share it and start a conversation.
These are just a few of the many aspects of content that can be used to make your marketing more successful. This will help you build a relationship with your customers that will result in more income for the business.
Ursula Jorch, a speaker and business coach, helps entrepreneurs build a business that makes a positive impact on the world. Ursula Jorch, a 21-year-old successful entrepreneur, allows entrepreneurs define their purpose and create strategy and marketing to increase their impact.