How To Show Your Business Authenticity In Your Content
You will need to identify your ideal customer to start creating authentic content. This will help you to guide them through your funnels in a way that is compatible with their intent, based on their stage in the buying cycle.
Please Share Your Stories
You must know which stories you want to share. It’s easier to decide which stories to share when you know who your audience is and what they need to learn based on their buying cycle. The more you share with your audience, the better. They will see your authenticity when you relate to them and share it with them.
Transparency is key
You want transparency. First, you must decide how transparent you want to be. Then stick with that. You must ensure that the level of openness you provide matches the needs of your customer. If you claim to be making $100K per year, why not show it? It doesn’t matter if you just claim that you can make money. It’s essential that you can prove your claim if you give a number.
Engagement is a great way to create content. If you have Facebook groups you enjoy, are you engaging in them authentically with the goals you set? Are you answering questions honestly or asking them to send you a PM? You are better off talking about certain things openly, even if it is a problem or complaint. This will make you more transparent and authentic to your followers.
Share customer stories
You can use content to demonstrate authenticity by sharing customer success stories. This is an excellent way for your audience to see what’s working. They enjoy reading novels and connecting with customers. This can be done in a blog post or on social media. You also have the option to do live interviews via Zoom.us or Facebook Live.
Be consistent on all channels.
Marketing in multichannel environments is commonplace today—market online, offline, and on various channels in each domain. You must be consistent. It’s easier to be consistent if your brand is authentic and you are genuine.
Use Different Formats
Content marketing is a mix of many different content formats. Many of these can be repurposed. You can also turn a Facebook Live interview with a customer into a blog post if it is done via Zoom or Facebook Live. You can also use the interview as a starting point for a book. You can also pull quotes from the interview for memes.
It’s going to be easier to create content that appeals to your customers if you can match the content to their buying cycle. This is done by using authentic content from users and yourself. Because you are true to yourself and your brand, this is easy.