How Simple Mistakes Can Sabotage Your Message
Every day, you communicate a message to someone. Advertising is a great way to share information about your business. These messages can be persuasive and crucial for business. It is essential to ensure that you are communicating the right message with all the technology available to us today. This is especially true considering the fact that unless you have a super-secret computer wizard, your chances of getting a post or video entirely off the internet will be slim.
These are the most common ways that people subvert their messages.
Talking trash about your critic or opponent:
Bad mouthing your competitors is not an excellent way to get your message across. You can count how many times you have seen politicians put their foot in the mouth of their opponents or look foolish because they have nothing to say about them. Lousy mouthing is likely to come back to haunt you at some point. Focusing on the positive aspects of your company and yourself will help you present your company to potential customers in a more positive light. Instead of criticizing others, promote yourself. It will reflect your character and encourage customers to follow you.
A logical error
When you are going to write an article or sign, make sure you SPELL CHECK it and do fact-checking. You can’t spell or understand what you’re talking to, so if someone notices this, they won’t trust your company.
Everybody who has taken science classes has heard about cause and effect. But just because two things appear to be causing one another does not mean that they are. This can be illustrated by diet plans. I lost 10 pounds after drinking five more glasses of water per day. They don’t mention that they also exercised more and ate healthier. This is known as a logical fallacy and is part of many advertising campaigns. Today’s consumers can access facts in seconds from their smartphones and, trust me; they will. You are more likely to win the trust of your customers if you tell the truth.
A simple math error:
It is easy to make simple mistakes in math, such as putting the decimal at the wrong place. These errors can lead to big problems for your company. NASA lost a probe once because they used imperial units for their math instead of metric. Although your mistake won’t be as severe as this, it is possible for things to happen. Your high school math teacher was correct. Always check your work. An error in one area can have a significant impact on the price of your product or your profit.
Incorrect contact information:
Have you ever tried to enter a website but got an “error not found page?” It’s often a typo. This is especially true for phone numbers. There is always a chance that your number is one digit away from an “adult” phone line or just a grumpy old man who shouts at customers before hanging up. If you list the wrong contact information, it looks terrible and can cause customers to lose trust in you.
You are citing the wrong authority.
It is a great way to spread your message. If you have a spa that offers mud baths with a particular ingredient, writing an article from one of the best dermatologists in the country about the benefits of this ingredient can help boost your credibility and show that you know what you are doing. Do your research before you post an article by an “expert.” It is easy to create a fake profile on the internet.
