6 Tips for Writing Conversational Content
Conversational copywriting is crucial when it comes to marketing.
The obsolete formal business communication is simply that outdated. Big words. Confusion in sentences. It makes the content difficult to read and can lead to lost interest.
Conversational copywriting is a great way to connect with your audience. It reads as it came from a friend. It’s almost like having a conversation with a friend over a cup of coffee at a local cafe. But it’s more persuasive.
These six tips will help you make your content sound conversational.
#1 Keep it brief
When it comes to content, less is more. Use small words. Simple sentences. Short paragraphs. This will require more time to write.
When someone hires me, I always laugh when they say, “I don’t need much content.” You shouldn’t need to spend too much time writing.
Writing less takes more time. It takes practice and time to reduce a page of content to just a few paragraphs while still conveying the essence of your message.
#2 Be real.
Nothing is more frustrating than clicking on a content line expecting one thing only to find out that you were duped. This can cause brand damage.
Also, eliminate the hype, the fluff, and the repetitive cliches. It is not credible, and it screams at the consumer that you are trying to sell them. They don’t want their stuff sold to them. Instead, they want to learn. Instead, tell them “why” they like your products. The emotional core is the key to understanding the root cause of the problem.
#3 Write as if you were speaking – but better.
Face-to-face conversations are best when you use facial expressions as well as hand gestures to communicate your message. You must convey emotion in a concise and organized manner when writing content.
Eliminate “wishy-washy” words (really? Usually, just, very). Reduce repetitions. Strong nouns, verbs are best. Boldness is a virtue. Be bold.
#4 Share stories
Stories are a natural way to capture our attention. Stories that touch the emotional and logical parts of our brains can convince us that our offering is the best for our needs. This is especially true if we can see ourselves in the story.
Tell us about your story. Share stories from your customers about their experiences using your products or working with you.
#5 Use emotion.
It is essential to know which emotional triggers resonate most with your audience. What are their questions? As they read your content, you are starting a conversation.
Make sure you address all their concerns in your content. This will ensure that you don’t leave anyone wondering what you aren’t telling them. You should address any industry-related concerns immediately. If you are able to take control of the issue and solve it, you could be a leader among your industry peers.
#6 Use these conversational techniques.
Instead of using “you’re” or “they’re,” use contractions such as “you” and “they.”
Instead of talking about your business, talk directly to the reader using the word “you.” You should carefully read your content to make sure that the use of “I,” “we,” “me,” and “us is limited.
Ask questions. It’s conversational so ask questions. You don’t need to include too many questions. One or two questions are sufficient.
Read your content aloud to check whether it sounds natural. You can simplify your sentences if it doesn’t sound conversational.